Would love to hear some examples of multi-step, multi-channel ABM plays and programs that have been working well for you. How are you mixing in emails with phone calls? And how are...
Franco, this might be able to help you: Solution to using UTM parameters & cookies to capture lead source information Courtesy of Evan Vega and additional info by Sanford Whit...
The guided template would have had to be developed upfront with a field where you can input the scripts. Otherwise you have to go into the HTML, at the template level versus the la...
I don't think there is an easy way to do this out of the box. It was a while back, but my migration (not from Pardot though) we brought over the various lead scores (which is an ac...
Chris makes good points. My 2 cents is - Don't be ashamed to start in Excel! Excel doesn't get the credit it deserves! It is so powerful if you know what you are doing. A few month...
I saw this tactic used before and really liked it, some companies were doing it, and then I haven't seen anything in a while. The idea is that the SDR email is a personal note, but...
Hmm...I see the logic but it seems iffy to me.I would have 2 smart campaigns. Smart Campaign 1: Send Email 1, wait, send Email 2. Smart Campaign 2: listen for data value change, re...