I recently came across this external blog post by Courtney Grimes and thought it would be useful to share with the community (great post, btw, Courtney). Especially since there ha...
Hey Gerard - CDV will log a change if the prior value was null. The key is the lead record has to already exist. In other words, CDV will only trigger for existing leads and not wh...
This is awesome - and a great use-case to not only illustrate the power of velocity, but the use of JSON values in specific lead fields to support this approach. Always learning fr...
This isn't a solution, per se, but once you figure out this issue, it's recommended to use smart campaigns to move your leads between streams (rather than transition rules). More f...
"Data Value Changes" triggers do not work for new leads - only existing ones. If you want to take this approach, you'll need to include a "lead is created" trigger, coupled with a ...
The issue with this approach is the following: Let's say the lead visited another web page a month ago with these same query strings - if so, they would still qualify. In other wor...
Nice job, Gerard - I'm sure those getting started in Marketo will appreciate these tips. And even some of us veterans will learn a tip or two! BTW, are those all your mobile device...
The issue that Frank is describing is happening with existing leads that are already in his database - not new leads - that are on the receiving end of a nurture/one-off email. Thi...
If they're not physically unsubscribing (by submitting the form with their email address), then probably the result of link scanners (and not of the leads themselves)