Appreciate the engaging discussion around this. And to be honest, we're still not being given clear direction by our legal team on whether or not we can enable tracking by default ...
I'm glad I'm not the only one that finds Launchpoint difficult to navigate/search! 😉 Anyway, we use On24 and it's completely HTML5-based. Nothing to download. They're a bit pricie...
Custom fields are created in Admin > Field Management. Before you start adding a bunch of custom fields, plan out a long term strategy for this, e.g., naming conventions, data dict...
If you import the data in CRM, you still need those fields in CRM to capture the data (and then the data will eventually sync over to Marketo). If those fields exist in CRM, then t...
No, the fields need to be available in Marketo first (like Josh mentioned). Either create them in your CRM (if you sync to one) and they can be automatically created/mapped in Mark...
The actual opt-in checkbox isn't a requirement under GDPR. But if you want to continue to market to people that submit a form - or even process their data - you must include a way ...
You don't "link" tokens to the data fields in Marketo, but rather EVERY data field - within a lead record - is available as a lead/person token. For example, if you import an Excel...
Sounds like the mapping values are different. For example, you may store country value as "United States" or "Germany", but GTW stores them as "USA" and "DEU". Have you checked wit...