For the email to trigger an "open" in the Outlook preview pane, images must be turned on. Now if someone clicks a trackable link in an email (where images are turned off), that too...
If you use Lauren's approach, yes, local program tokens are being used rather than hard-coding the translated content directly within the email. Both methods use a country segmenta...
If you have RCE, this can be done with the Email Analysis report. You would simply filter on "Account Status" and then include the "Account Status" field as a dimension. This will ...
Good to know. Although, I have to agree with the logic here. Even though you're sending emails like this to existing customers, I wouldn't consider these operational. A user should...
Once someone unsubscribes, they will immediately be removed from future non-operational emails.Understanding Unsubscribe - Marketo Docs - Product Documentation
This might give you some additional insight:Understanding Attribution in Marketo Accurate First-Touch/Multi-Touch (FT/MT) Attribution Reporting on Existing Opportunities Program Op...