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To ensure you’re truly dealing with human activity, you need to measure one additional step - and that’s identifying those that are web page visits are also clicking on a link (or submitting a form) on the landing page. Today, bots can trigger web page visits as well.
Yes, this is a custom field in both CRM and Marketo.
Marketo will translate non-custom field labels. Be sure to compose your form before changing the settings. Once the form is complete, go to settings and change the form language. Return to the form and you will see the translated labels (first, last, email, company, etc.)
If it's not a trigger, then you won't be able to populate the actual time that the person clicked the link. Instead the value will populate with the time that the batch campaign is ran.
Until you get to the bottom of this, you might want to block field updates in Admin:
Nevermind - I see it now (website event registration). And yes, it's replacing it with NULL. (The source of the activity is "web service API", not the value of the field like I incorrectly mentioned).
The API shouldn't be overwriting existing data - just populating the field when the field is empty/null. What was the value prior to "Web service API"?
Are you using a custom template or one that Marketo provides? Can you paste some screenshots and your LP URL?
Understanding how you can block field updates is a good start: Block Updates to a Field - Marketo Docs - Product Documentation
In addition to Sanford's response, you need 2 or more filters to apply ANY/ALL filter logic; and 3 or more filters to apply ADVANCED filter logic. You only have one filter here - so filter logic will not be used here. Either of the triggers must first execute (as a result of real-time activity) an...