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Our Sales Team often wants to see creative in context with a lead record when talking to a customer in order to help see what the customer is responding to. With a print activity we typically upload a PDF of the creative to the campaign in Salesforce. We can do similar for an email, but with A/B tes...
Great stuff. I've been looking for some better insight into the relationship between Marketo and Google Analytics, and this piece gives me a bit to think about. Thanks for posting!
Thanks for the insight Eumee. This is very helpful.
Thanks for the insight Scott. I think we might be in a similar situation. Very much appreciated!
Thanks for the post. Great information, and addresses some of the issues we are beginning to encounter as we increase the number of activities.
We are in a fairly small market and have had success with our Facebook targeting through Launchpoint, but I'm concerned about the investment into LinkedIn Lead Accelerator and would love to get some feedback on how well it is working for you. Any general thoughts on measurement, ROI, etc. would be g...
Have you considered looking at (or have you used) LinkedIn's Lead Accelerator in conjunction with Marketo?