Alex_Firtl

Hey Nation,   I'm helping out my team with a couple of targeted email sends. They want to target possible prospects of one our product lines, and want to include as many people as possible that have interacted with anything that might be related to that Product. This could include: visted that product's pricing page, visited product-specific blogs, attended specific webinars, attended specific tradeshows, interacted with specific trade publication ads, etc.   My question is how do you all deal with scaling requests like this. At this point, I'm building about 16 different smart lists. I'm trying to build them so that I only need to add new product-specific blogs/webinars/tradeshows/etc as we execute them, but it still seems....tedious.   Any ideas on how best to manage the scalability of this?   Thanks! ... View more

I'm working on building out some Email Script tokens for an email referencing the Salesforce Case object (which is related directly to the Contact in Marketo -- screenshot attached). This is the Email Script token that is not pulling anything when sampling the email (there is a value in SFDC in this field). Meanwhile, this token does pull in a value when sampling the email. Any idea why there's a difference between these two seemingly similar tokens? ... View more

Hey Nation, I'm working on revamping our nurture programs. We have 4 different product lines, and 6 different "topics" that we'd like to run people through based on actions they've taken, and I could use some additional brainpower working through our complex nurture logic. For this scenario, let's say the emails are grouped into letter groups, and each email under would be a number following that letter code... Product Line and Topic Codes Email Codes Product 1 - "W" Email 1 - W1 Email 2 - W2 Email 3 - W3 Email 4 - W4 Product 2 - "X" Email 1 - X1 Email 2 - X2 Email 3 - X3 Email 4 - X4 Product 3 - "Y" Email 1 - Y1 Email 2 - Y2 Email 3 - Y3 Email 4 - Y4 Product 4 - "Z" Email 1 - Z1 Email 2 - Z2 Email 3 - Z3 Email 4 - Z4 Topic 1 - "A" Email 1 - A1 Email 2 - A2 Email 3 - A3 Email 4 - A4 Topic 2 - "B" Email 1 - B1 Email 2 - B2 Email 3 - B3 Email 4 - B4 Topic 3 - "C" Email 1 - C1 Email 2 - C2 Email 3 - C3 Email 4 - C4 Topic 4 - "D" Email 1 - D1 Email 2 - D2 Email 3 - D3 Email 4 - D4 Topic 5 - "E" Email 1 - E1 Email 2 - E2 Email 3 - E3 Email 4 - E4 Topic 6 - "F" Email 1 - F1 Email 2 - F2 Email 3 - F3 Email 4 - F4 We've then prioritized these emails and ideally would just run down a single engagement stream. If the person qualifies for only one of the product or topic tracks above, then they would simply run through those 4 emails. HOWEVER if they qualify for 2 or more tracks, then we'd like to insert the Second Track's first email right before the First Track's last email. Here's an example: A1 A2 A3 W1 (if they meet the criteria) A4 W2 W3 B1 (if they meet the criteria) W4 B2 B3 X1 (if they meet the criteria) B4 X2 X3 ....etc.... Any ideas on how I should structure this? Ideally, if they ran through the whole thing (only qualifying for one topic), then they would run through it again if they later qualified for another topic. I was initially just going to drop all the emails into individual programs in one Engagement Stream, but wanted to ask you all first in case there's a better idea. ... View more