Ann_Marie_Gasti

Ann_Marie_Gasti
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Date Last Visited
‎09-22-2020 01:41 PM
Level 2 - Champion Alumni
Joined the community 07-11-2017
Rank Icon Level 2 - Champion Alumni
Denver, CO
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  • How do you like to set up your Tags?
    by Ann_Marie_Gasti name dot 08-13-2019 quickview

    I'm curious about how other like to set up their Tags in Marketo - especially channel tagging. I prefer a system that allows me to set up a single Program for external channels, and use UTM parameters to capture source. I find the out-of-the-box Channel Tags aren't scaleable. But I'm curious - what'...

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    Discussions
    2966 0 2
    Marketing: Analytics and Metrics
  • Re: Lead Source Attribution
    by Ann_Marie_Gasti name dot 09-06-2018

    Piling on to Dan's response - we use UTM parameters on our links and gather lead source in two fields. We call them Channel and Vendor, Vendor being a subset of Channel. For example: the Channel might = Social Media and the Vendor could be Facebook, Twitter or LinkedIn. This allows us to compare how...

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    Discussions
    5956 1 1
  • Re: Displaying Smart Campaigns for Event Programs on Marketo Calendar
    by Ann_Marie_Gasti name dot 09-05-2018

    Hi Nick,If you have multiple emails being sent in a single Smart Campaign, it would appear on the calendar when the Smart Campaign is scheduled. If you want to see them each on the calendar, you would have to schedule them all separately in their own Smart Campaign.

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    Discussions
    2120 1 0
  • What's your favorite Survey Tool?
    by Ann_Marie_Gasti name dot 09-05-2018 quickview

    I'm trying to (quickly) vet options for Survey tools that integrate with Marketo, and I'm wondering what some of the favorites are!Here's my integrations wish list:One-time integration set upProgressive and/or pre-fill forms, at least on existing demographic fieldsTrigger off survey completions - or...

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    Discussions
    2984 0 3
    Integrations
  • Re: Displaying Smart Campaigns for Event Programs on Marketo Calendar
    by Ann_Marie_Gasti name dot 09-04-2018

    In Calendar, you have to include the entry types: Smart Campaign and Smart Campaign with Email to see the nested Smart Campaigns. To view the Smart Campaigns associated with a particular Event Program, inside the Program switch your View to "Schedule." You can also access this view directly form Cal...

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    Discussions
    2119 0 2
  • Marketo Administrator
    by Ann_Marie_Gasti name dot 08-22-2018 quickview

    Optiv is seeking an experienced Marketo Administrator to help drive Optiv’s Marketo initiatives and efficiencies through the roll out of technology, the integration of systems and tools, and development and adoption of processes. This position will focus on planning, process, and prioritization alig...

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    901 1 0
    Marketing Operations Marketo Expert
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Date Registered ‎11-07-2017 10:00 AM
Date Last Visited ‎09-22-2020 01:41 PM
Total Messages Posted 6
Likes Received 2
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