Ann_Marie_Gasti

Level 2 - Champion Alumni

Joined the community 07-11-2017

Level 2 - Champion Alumni

Denver, CO

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How do you like to set up your Tags?

by Ann_Marie_Gasti 08-13-2019

I'm curious about how other like to set up their Tags in Marketo - especially channel tagging. I prefer a system that allows me to set up a single Program for external channels, and use UTM parameters to capture source. I find the out-of-the-box Channel Tags aren't scaleable. But I'm curious - what'...

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2914 0 2

Marketing: Analytics and Metrics
Re: Lead Source Attribution

by Ann_Marie_Gasti 09-06-2018

Piling on to Dan's response - we use UTM parameters on our links and gather lead source in two fields. We call them Channel and Vendor, Vendor being a subset of Channel. For example: the Channel might = Social Media and the Vendor could be Facebook, Twitter or LinkedIn. This allows us to compare how...

Discussions

5789 1 1
Re: Displaying Smart Campaigns for Event Programs on Marketo Calendar

by Ann_Marie_Gasti 09-05-2018

Hi Nick,If you have multiple emails being sent in a single Smart Campaign, it would appear on the calendar when the Smart Campaign is scheduled. If you want to see them each on the calendar, you would have to schedule them all separately in their own Smart Campaign.

Discussions

2063 1 0
What's your favorite Survey Tool?

by Ann_Marie_Gasti 09-05-2018

I'm trying to (quickly) vet options for Survey tools that integrate with Marketo, and I'm wondering what some of the favorites are!Here's my integrations wish list:One-time integration set upProgressive and/or pre-fill forms, at least on existing demographic fieldsTrigger off survey completions - or...

Discussions

2918 0 3

Integrations
Re: Displaying Smart Campaigns for Event Programs on Marketo Calendar

by Ann_Marie_Gasti 09-04-2018

In Calendar, you have to include the entry types: Smart Campaign and Smart Campaign with Email to see the nested Smart Campaigns. To view the Smart Campaigns associated with a particular Event Program, inside the Program switch your View to "Schedule." You can also access this view directly form Cal...

Discussions

2062 0 2
Marketo Administrator

by Ann_Marie_Gasti 08-22-2018

Optiv is seeking an experienced Marketo Administrator to help drive Optiv’s Marketo initiatives and efficiencies through the roll out of technology, the integration of systems and tools, and development and adoption of processes. This position will focus on planning, process, and prioritization alig...

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875 1 0

Marketing Operations Marketo Expert