Nate_Deacon

I want to create a Digital Sales Funnel, to ultimately generate leads through our email efforts. I was wondering if anyone had any tips to get started, or best practices to generating real leads through your email efforts on Marketo.

I advertised taking a survey in my last email, and had someone fill it out. In the survey, I did not ask for contact information. So now I want to go into Marketo and track who the person was that filled out my survey. I've created an "Email Link Performance Report" that went along with the email ca...

The “Register Now” button in the webinar email I sent out hits Marketo first, which then I guess redirects a person to the correct secure registration site for the event. However, if anyone is using a browser plugin that does not allow Javascript to run, or if they have Javascript turned off in the ...

The email link performance report has 4 categories of stats (clicks, % clicks, leads, % leads). How can we determine if the clicks/leads are real people or email scanners? Also, how can we then check to see if someone actually followed through on the Call to Action they clicked on?

I'm having difficulty finding this information in Marketo. I can see the NUMBER of people who hard bounced, but can't find where it tells me WHO (specific people) hard bounced, or received/didn't receive the email. Could use some help from the community!

So if I have an engagement score of 45 on one of my emails, what does that mean? How do they come to the conclusion of it being rated a 45?

It would send insights to you regarding how many emails were sent by each campaign, what the open rates were, what the click thru rates were, etc.

So with websites, you can have it broken down into a Sitemap, which helps the users navigate your site. Is there a way on Marketo where you can virtually see a Sitemap for your email campaigns? So in summary, can you map your campaigns on Marketo?