I want to create a Digital Sales Funnel, to ultimately generate leads through our email efforts. I was wondering if anyone had any tips to get started, or best practices to generating real leads through your email efforts on Marketo.
Hi Nate Deacon ,
If Lead generation is your ultimate goal, The Lead Generation: Definitive Guide [Ebook] - Marketo would be a good starting point.
Best Always,
Karan Hari