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New email template 2.0 system is a great step but one major missing element listed above that negates 90% of the value of variables in emails for us is non-inlining of CSS prior to send. Without it we still face the dreaded Gmail stripping of embedded css/classes.
This has gotten even more critical with the new email editor 2.0 in Marketo. The ability to use variables is great and *almost* has saved us from having to have multiple versions of each of our templates as our different channel teams use different color sets. However the dreaded Gmail issue plagues...
Hi Derek,We've implemented this for some of our custom API ingest usages. I.e. created an "API Source" field and had the API write an appropriate name value to that field when records are created. The issue here is that this isn't something we're typically able to implement with the 'major' out-of-t...
We have fairly strict communication limits and some layered programs considered critical which are set to ignore them. The problem is we sometimes miss the fact that groups of leads are hitting limits and not being sent certain communications. We have smartlist subscriptions that match our communica...
With the increasing amount of Marketo records being created and modified by external services/plugins bolted into Marketo using the REST API it is becoming very difficult to flow, classify and troubleshoot leads coming in through these channels. We can create multiple users with an API role and crea...