Thanks for your reply Jessica! This is really helpful. It is definitely harder to manage having a program for every campaign although that would granularity I think would be more b...
Question:How do you create your Online Advertising channel programs? Do you create one program for every ad campaign you are running? This way you would be able to attribute MT cre...
Questions:Is Multi-Touch meant to only look at marketing initiatives and efforts? I ask because we have a lead source of rep generated. This is not a marketing effort or initiative...
Hi All!Background:I have First-Touch and Multi-Touch metrics on my mind when asking this questions. Our company has Web Lead as a Lead Source and these are people we acquire throug...
Hello All!Questions:Are you supposed to look at First-Touch and Multi-Touch as separate worlds?Should all First-Touch acquisition programs always be a counted as a Multi-Touch as w...
Hi All!Background:Most of our early stage leads are owned by "Marketo", the Marketo User. We run into an issue when these people fill out a web form. They are synced to salesforce ...