Hi All!Background:I have First-Touch and Multi-Touch metrics on my mind when asking this questions. Our company has Web Lead as a Lead Source and these are people we acquire throug...
Hello All!Questions:Are you supposed to look at First-Touch and Multi-Touch as separate worlds?Should all First-Touch acquisition programs always be a counted as a Multi-Touch as w...
Hi All!Background:Most of our early stage leads are owned by "Marketo", the Marketo User. We run into an issue when these people fill out a web form. They are synced to salesforce ...
Hi All!Questions:For email programs, should you remove unsubscribes or bounced leads to ensure your program metrics in RCE are not skewed? For instance won't these types of "member...
Hello All!Question:Does Marketo get any information that it can use from adding Google AdWords as a LaunchPoint Service or is it only Google Adwords that benefits? (For example wou...
Hello All!Background:I did some research on the community but didn't fell like I can answer this question confidently.Question:Should you create a channel and program for every Lea...
Hi All!Question:What types of operational email can you send your customers? Can you ignore unsubscribes when sending customer satisfaction surveys, other surveys, product educatio...
Hello All!Question:Is it legal to send an "please update your information" email to unsubscribed customers (Both Canadians and Americans)? I would make it an operational email in m...