Leanne_Persang

Level 4

Joined the community 24-06-2016

Level 4

Marketing Communications Specialist

Pittsburgh, PA

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Inactive leads: Reactivation campaign ideas for B2B

by Leanne_Persang 01-03-2017

Looking for some ideas on how to reawaken sleepy email subscribers with reactivation campaigns. Any examples of ones used for B2B (we do not use coupons or offer discounts)? How many emails (best practice) should be in a reactivation campaign?Thanks for the help!

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4318 0 8
What to do with MQLs that you cannot get in touch with?

by Leanne_Persang 01-03-2017

We have some MQLs with incomplete data (missing address or company name, etc.) and therefore will not push to CRM via our connector. They sit in a list and our team attempts to follow up with them via phone call or email.However, some leads are unreachable/unresponsive after multiple attempts. What ...

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1155 0 1

Lead Management
Re: Segmentation examples: How do you segment your leads?

by Leanne_Persang 12-30-2016

Thanks for your responses - helped me to build up our segmentation lists!

Discussions

2820 0 0
Segmentation examples: How do you segment your leads?

by Leanne_Persang 12-29-2016

We currently have two lead segmentations in place: Audience Type and Geographical. However, I'd like to create some more (for reporting purposes and for the dynamic content feature), but was curious how you all segment your leads... and what has been most useful. Thanks in advance!

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4022 0 4
Re: How to create a field that grabs the web page the form was filled ...

by Leanne_Persang 12-14-2016

Hi Sanford,I tried Kenny's suggestion of a campaign above and it worked - I did not need any additional code."You'll want to create a smart campaign with Smart List Fills Out Form, and Flow, Change Data Value, MyField, New Attribute is {{trigger.Web Page}}" I referenced the trigger token in the aler...

Discussions

2829 0 1
Re: How do I track the URL for a Web form submission?

by Leanne_Persang 12-13-2016

Hm, not sure this would be feasible since the form is used on hundreds of product pages. Would not be able to list every possible URL in the referrer.

Discussions

3099 0 0
Re: How to create a field that grabs the web page the form was filled ...

by Leanne_Persang 12-13-2016

Hi Sanford,So only this code is needed to trace the last form URL? And, the webmaster will know what to put in the asterisks?MktoForms2.loadForm("//app-**01.marketo.com", "***-***-***", 148, function(form) { form.addHiddenFields({ LastFormURL : document.location.href }) });Then,...

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5018 0 3
How do I track the URL for a Web form submission?

by Leanne_Persang 12-13-2016

We have a "Request Information" Marketo form on all product pages on our website. I'd like to know when a user submits the form what product page he/she submitted the form on. How do I track that?I thought it was by using a hidden Lead Source field on the form and getting the value from the URL para...

Discussions

3844 0 4
Re: Field is Wrapping Below Label on Form - How to Avoid?

by Leanne_Persang 12-12-2016

Hi Sanford, the form is on all product pages, here is one example:Latchways Mini Self-Retracting Lifeline | MSA - The Safety Company | United States It's the form behind the "Request Information" button.

Discussions

1724 0 1
Re: Web services error codes

by Leanne_Persang 12-12-2016

Thanks for your response, Jason. Unfortunately, I am not a developer - where do I look for an undefined/empty var, etc.?

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6629 0 1