Carey_Picklesi7

One of the biggest issues that I see for customers is the content and quality of the emails. I generally ignore open rates since they aren't as reliable of an email metric. Therefore, I look more to click-through-ratio and custom conversations (such as did they fill out the form you wanted on the pa...

How has this idea not gotten more traction in 4 years? It is definitely something that we need to review forms without the risk of accidentally approving a new version and creating landing page drafts.

Hi Henry,A few additional questions, will your form include any hidden fields, such Lead Source or other fields that will help you identify them? That will help. For the examples below, imagine that you use a field set "Lead Source = Web" + "Lead Source Details = Introductory Contact Form"To prevent...

I concur with what Veronica Holmes​ says above. If you are going to add field that blocks them from coming back to Marketo, a synctoMarketo field is the best practice. I would also recommend the following steps:- You'll need a way to alert the sales reps that the record isn't syncing to SFDC. (Consi...

Global forms are generally the way to go, as everyone has said. Here are a few other tips I live by:Make sure you include flow steps in your local campaigns to populate the acquisition program. With global forms, it won't necessarily chose the right acquisition program by default. Include the form t...

Great idea Sanford Whiteman​

Our company has a great blog post that covers what is necessary for a GPDR-compliant form as well as some visual examples: http://learn.perkuto.com/resources/gdpr-requirements-for-consent-what-you-need-to-know Regarding your question about how to track the details in Marketo about how a lead opted i...

Excellent Summary! There are so many game changes for day to day Marketing Ops teams.

Hi Josh, We do have the Lifecycle Stage field, but I have seen some instances where that is inconsistent with the actual stage.I don't have the ability to add Revenue Stage to a smart list. I have tried this in a few different instances and that functionality hasn't been available.

I've really enjoyed your Marketo-Fu videos so I am glad they will be coming back, and also so sorry to hear about Dory's daughter. I often find we all publicly talk so much about marketing and tech, that it is so refreshing to hear your candor about real life. It can be tough to balance it all, but ...