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Our company has a great blog post that covers what is necessary for a GPDR-compliant form as well as some visual examples: http://learn.perkuto.com/resources/gdpr-requirements-for-consent-what-you-need-to-know Regarding your question about how to track the details in Marketo about how a lead opted i...
It can be hard to get Marketo and Google Analytics to match exactly, but usually they are pretty close - especially for form fills. For GA, is is showing 20 unique views to the thank you page or just 20 views? I'm more concerned that you are only seeing 3 submissions in Marketo if you believe there ...
The "Fills Out Form" trigger or "Filled Out Form" filter should work regardless of where the form is placed - On a Marketo page or embedded on a website. If you run that smart list as Matjaz suggested, how many form fills do you see?The other part of it is understanding how your Google Analytics tra...