Mikes_Jones

Level 8

Joined the community 29-07-2014

Level 8

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Re: Sending Email Using Marketo For Outlook to new lead

by Mikes_Jones 04-07-2016

So hypothetical: I send a Marketo message through Outlook to a new lead. Marketo then creates a new record with only their email address. Then that lead replies to the email, does Marketo now have their first and last name?Thanks!

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Re: Sending Email Using Marketo For Outlook to new lead

by Mikes_Jones 04-07-2016

So guessing we can just fill in the rest of the info manually? Thanks!

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2799 0 4
Re: Sending Email Using Marketo For Outlook to new lead

by Mikes_Jones 04-07-2016

What kind of information, exactly? First and Last name? How about company name? Only ask because our Salesforce instance, which syncs with Marketo, requires a lead to have those fields or else it won't sync to Salesforce.

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2799 0 6
Sending Email Using Marketo For Outlook to new lead

by Mikes_Jones 04-07-2016

If I send an email using the Marketo add-in to an email that is not in our Marketo databse, will that lead be created and have activity created for? Thanks!

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2851 0 8
Re: Engagement Score in Email Programs

by Mikes_Jones 04-07-2016

Only two metrics I see in the dasboard, other than Engagement score, is Delivered (130) and Opened (8). So your'e saying the score of 38 somehow is created from these two numbers? Also, a lot of emails were not delivered due to bounces, maybe that played a part too?

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4112 1 0
Engagement Score in Email Programs

by Mikes_Jones 04-07-2016

Can someone explain what the "engagement score" under the Email Program dashboards mean and how it's calculated? I just sent out an email and our engagement score is 38 but only has 7 opens.

Discussions

5658 1 4
Re: Duplicates in Smart List

by Mikes_Jones 03-29-2016

Awesome - that's great to know! I was able to look up the lead with their Salesforce ID and they did not exist within SFDC, which means they were successfully converted.

Discussions

4827 0 1
Duplicates in Smart List

by Mikes_Jones 03-29-2016

Hello,Setting up an email program, I filtered the smart list to include anyone from company X - looking through the member list, I see Marketo is pulling some people twice - once as a contact and once as a lead. In our Salesforce, when I search for the member, I only see them in "Contact" form, as t...

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5954 0 7

Lead Management
Adding New Content to Engagement Stream

by Mikes_Jones 03-28-2016

I believe I know the answer to this question, but just want to make sure I have all my bases covered.I'm adding a new piece of content to my nurture stream, and I want all leads to get this email next. The email will be nested within a program. If I add the new program to the very top of the stream,...

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2182 0 3
Re: Adding programs in an engagement campaign?

by Mikes_Jones 03-17-2016

Awesome, thanks for that.

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3533 0 0