I'd like to learn more about this multiply transform.You have the ability to increase the score threshold that results in someone being assigned an 'A' or '1' behavioral / demograp...
Occasionally the Salesforce Sync Error emails from Marketo Notifications have a link at the bottom that takes you to a static list whose name is the same as the error detail in the...
One other thing to consider is that a Total Score which is the sum of the Behavior and Demographic scores can be misleading. You can have leads that have low Demographic scores, bu...
Emily Dick good luck on your first consulting engagement. I occasionally consult and this would be a great new resource area. The name 'Consultants' group is a little bland, but it...
Ed Masson noted in his reply above that a Category 2 Hard Bounce results in the Email Invalid field value being set to 'true'. He also has that in his recent Making sense of Market...
When you do your initial integration of Marketo with SFDC, all SFDC leads will be synced to Marketo regardless of their campaign membership. Also any new leads created in SFDC will...
Jackson, one other thing to consider if you are including multiple emails in your smart list and Email Performance reports - the total in the Email Performance reports is the numbe...
Sanford, this is a great idea! I created the and Add the ability to perform data lookups. Ideas to make it easy to do lookups of existing records in Marketo, and both Ideas have t...