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Luckily in Europe GDPR helps keep our databases clean to an extent. But I do schedule quarterly data hygiene tests and delete invalid, in active leads so they don't clog up our database.This is a great reminder/checklist for all.
If only real life was as simple! Great analogy and highlights the frustration of duplications. Especially when people fill in forms in different regions using slightly different names or emails.
Timely post, Chris as I am just linking my regional leads/persons in the Marketo instance with the global Salesforce platform.Clear definitions, and great analogies and examples.Thank you.