Not an answer, but a question out of curiosity...Are you using any part of Sitecore's personalization?My last company used Sitecore, but we did not go with their capabilities for p...
This one is not currently linked to Marketo.I was asking more for my knowledge (or lack thereof) of AdWords best practices.I know that historical performance is a factor in the Qua...
Slightly off topic, but a marketing question nonetheless...If you have an existing campaign that's been running about 6 months, and the objective of the campaign changes from "driv...
In Marketo all records are referred to as a Lead.Salesforce has both types of records, Contacts and Leads.When the data come into Marketo it gets 'flattened' into a single field on...
Also keep in mind that in other Email reports to use the number of delivered when calculating the percentages.A common misconception is that it is based on number of sent.
Yes, we tried a POC, but it was unsuccessful for PDFsPer our team:"I checked with Marketo and it is not possible to redirect a PDF as PDF’s are treated differently in Marketo"I'm o...