Nicole_Mossinge

Hi Heidi:I can't explain the wording of the message, but I have a suspicion of what may be the cause for the failed import:When you create the fields in Salesforce, they come into Marketo as "Integer" (number) fields. However, in order to use them for scoring, Marketo requires them to be switched to...

Hi Kelly:You can base the transition from MCL (Marketing Captured Lead) to MEL (Marketing Engaged Lead) based on any activities that are relevant in your buying process. Particularly when it comes to events, you can leverage the Program Statuses; "Visited Booth" at a trade show si certainly one of t...

Alternatively, you can create yourself a custom status field on both the Lead and the Contact. This way, you can always see the current status of the lead in SFDC - regardless of whether it is a Lead or a Contact. I like to call this field "Lifecycle Status".My models always follow the status change...

When the email isl rendered for delivery, the

Hi Cezary:You could click on the background and then open the properties palette at the top right. There you can see the width of the page in pixels.Then you place your image, click on it, and get its width from the property palette.Subtract the width of the image from the width of the page, then di...

Hi Heidi:I would not decay the scores below 0 - you either have a score, or you don't. And if you are a bad person, you get black listed or marketing suspended...The first thing I would do is add a filter to your inactivity scoring campaign, which requires a minimum of 5 Lead Scoring points to run. ...

You can write some CSS or JavaScript that adds space between specific form fields, and add it to your landing page. Then you can add a block of text where you created the space in the form.

I would consider the following:1. Talk to the SFDC Admin about creating a "Next Anniversary" date field, which always updates to the next anniversary date.2. Create a batch campaign with a filter for "Next Anniversary", with "in time frame" set to "Today".3. In the flow, simply send the email.4. Run...

You should not make TD tags editable - you should insert DIV tags into the TD and make them editable. Do not add any formatting css to those DIV tags, though!When Marketo renders the final email, those DIV tags will be removed, and the email has clean code for the variou email clients.

In Marketo, every person is represented by one lead record. Therefore, every registrant needs to have a separate lead record.If you caputure registration information for multiple people on one form, it goes into one lead record. We don'tl have the abilty to read this information and create additiona...