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I think Allison has the right idea and Josh brings up some good points.If I was you, I'd go (normally hedge towards) option 1 only because I also freak out about over-emailing and limiting people to one stream is helpful. I think a lot of this decision has to be based upon how many emails you genera...
Are you allowed to do data appending if the information is available on the internet (publically)? If so, you could try clearbit.io
You'd need a campaign to delete then overwrite that field. I think it might be best to just create a secondary custom email address field to see if they'll give it to you. Then possibly running a campaign to write one to the other (if that's what they want?). You could send an opt-in ish email that...
Did you double check that your reporting is set up properly on the back end (admin)? (IE--inclusive regardless of cost, if you're not inputting cost for all program types?) Are you specifically saying that your tag isn't working at all or simply just receiving errors?
Once you delete it from Marketo once, it shouldn't sync back over. Have you seen this happening?
Hi Lisa,I think it really depends on your business setup/product you offer. I personally subscribe using my personal email domain for a decent amount of content, because then you don't "lose" your subscriptions when you transition email domains. Have you had an unusual number of leads that are 'junk...
Charlie is right--as long as you don't have "remove from SFDC" set to true, you don't need to do the workflow you outlined. However, it might be good to let the rep in SFDC know (with your check box, or an MSI interesting moment etc) that the email address has bounced/is invalid in the off chance th...
Emily Dick's idea is great! Using URL parameters are awesome if you're pushing a lot from your website. You can pull how many people visit the form from an email through the clicked link reports, but it seems like you're more concerned with external visitors. You could also incorporate Google Analyt...
I think Josh is right--unless they're entering different streams for different messages/stages in the buying funnel you can probably accomplish a simple 'drip' campaign and do everything in one program. Your thoughts seem solid!If you use Josh's approach, be sure to add in 'remove from flow' if that...
Hi Adriana,What sort of link are you sending them? Is it to the lead record in Salesforce?