Anne_Angele1

In addition to all of the scenarios Jesse mentioned - have you deleted anyone from your database recently? Do you have any ongoing data management campaigns that may have?

As Floyd said, we would need to see the smart list criteria for your entry campaigns for both nurtures and ideally examples of activity logs for a person in each nurture.If you're unable to share those, the first thing I would do is double check the criteria of each entry campaign to see if there ar...

There are certainly strong Marketo users that also have developer backgrounds (I have worked with a couple!) but if you don't anticipate a large need and you have an existing relationship with an agency, you may not need a FT developer/Marketo role. You may be better off looking for a strong Marketo...

I would also recommend creating a very specific test where you control the variables as Grace mentioned. That's going to be your best option to get an apples to apples comparison.While not entirely statistically reliable, if you're tracking touch points through campaign and/or program statuses/membe...

I manage a team of consultants vs. working client side, but the concept is probably comparable - I like to have a team of people who can all do the basics (put together an email campaign, create a web content program, very basic HTML, lead scoring, etc) and then have a mix of "specializations". For ...

You'll need to pull smart lists if you'd like a list of names. The report doesn't allow you to drill in to see the list.

I have used a similar process with several companies and it varies based on who needs to approve various aspects of the email:Design - who makes sure font, images, etc are all correct? That it is mobile friendly, works across various browsers, etc?Proofing - who signs off on grammar, spelling, links...

I'm not working on anything like this at the moment, but re: tracking - do you currently have a way of seeing in Marketo if a lead has made a self-service purchase? My first thoughts on this would be to create a small business nurture with a success status of "self-service purchase". If a lead meets...

From a technical perspective, I'd also recommend looking into using tokens and keep your lead score adjustments all in one program to make updating your scoring model down the road a lot easier. It's a headache to update your lead scoring model down the road and have to hunt down every place you add...

It definitely sounds like you want to use UTMs - if you give us a use case, we might be able to provide a little more specific direction!