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Hi Navin Watumull -There are several agencies out there that can help with this. I manage a marketing automation consulting team and this is a service we provide often; our President actually just wrote a blog about it. We can help with strategy, implementation, and a review of how scoring is worki...
Thank you for sharing this. I'm going to poke around and see if any of our clients are experiencing that.
Manually reviewing activity logs to check for red flags (click before delivery, similar behavior from all leads at the same company, clicks but no open, etc.) and making a judgment call. There's not a perfect system, of course, but doing nothing is also unreliable. So my goal is just to get it narro...
I'm currently testing a bandaid for reporting and scoring. I created a smart campaign triggered off of an email click OR email delivered with filters saying the click and delivered happened in the last minute with the flow adding them to a static list called "suspected false clicks". I'm going to re...
Typically when I find reports and smart lists are running slowly in an instance, it's one of two things - a very large database OR a very large number of trigger campaigns, especially ones triggered off of "lead/person is created". When you are using a lot of processing power, it slows down everythi...
Right now you have the transition triggering off of "added to engagement program" which means when a lead is added to TOFU, it will check to see if the other criteria is met (was sent email..., unsub = false, member of engagement). No one will be able to enter the MOFU stream because at the time of ...
Hi Elise - Can you post screen shots of your transition criteria as it is currently set up? Maybe we can find an error in the set up that way.
I've worked with a variety of different tools/approaches (PM/no PM, Jira, Asana, GoogleDrive, Basecamp, etc). Regardless of the tools they use, the companies I've seen that are most efficient all have a template or form that marketing uses to provide materials - sender name, copy, template, send dat...
Do you have a gmail account you can send tests to (either work or personal)? If you open the message and select "view original" you'll get a view like this that will show that your SPF, DKIM, and DMARC passed:You can also check this in the header code if you don't use gmail, but gmail makes it reall...