Support can connect your old account to a new one. Just make sure you don't use your new account for anything until it's connected or you can end up losing history, points, etc.
In addition to all of the scenarios Jesse mentioned - have you deleted anyone from your database recently? Do you have any ongoing data management campaigns that may have?
As Floyd said, we would need to see the smart list criteria for your entry campaigns for both nurtures and ideally examples of activity logs for a person in each nurture.If you're ...
There are certainly strong Marketo users that also have developer backgrounds (I have worked with a couple!) but if you don't anticipate a large need and you have an existing relat...
I would also recommend creating a very specific test where you control the variables as Grace mentioned. That's going to be your best option to get an apples to apples comparison.W...
I manage a team of consultants vs. working client side, but the concept is probably comparable - I like to have a team of people who can all do the basics (put together an email ca...
I have used a similar process with several companies and it varies based on who needs to approve various aspects of the email:Design - who makes sure font, images, etc are all corr...
I'm not working on anything like this at the moment, but re: tracking - do you currently have a way of seeing in Marketo if a lead has made a self-service purchase? My first though...
From a technical perspective, I'd also recommend looking into using tokens and keep your lead score adjustments all in one program to make updating your scoring model down the road...