Nina_Valtcheva5

Level 5

Joined the community 26-01-2015

Level 5

Senior Manager, Marketing Operations

San Jose, CA

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Best Practice Tips around Deleting Junk / Invalid Leads

by Nina_Valtcheva5 06-08-2015

I am trying to clean up our database, and one of the first projects I want to tackle is handling junk/invalid leads. Looking for advice in regards to do you delete junk leads vs. marketing suspend vs. mark them as inactive. Also how to handle the SFDC side - delete them in SFDC or keep them? We (the...

Discussions

3276 1 5

Integrations Lead Management
Re: Running Smart List Counts

by Nina_Valtcheva5 05-26-2015

Thanks Kirsten! I have just started using segmentations this past month so it's still a new concept. I love the idea of having a segmentation for Valid Email Addresses - I'll implement it right now! Are there any other segmentations that you would recommend?

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4353 0 1
Re: Running Smart List Counts

by Nina_Valtcheva5 05-21-2015

This is great advice - thanks Ray!

Discussions

4353 0 0
Dealing with fake/temporary email addresses

by Nina_Valtcheva5 05-06-2015

I'm doing some data cleansing and one of the issues I want to deal with is records that have used a temporary or fake email address to register via our forms and are already in our database.Ex: domains like @mailinator.com, @mytrashmail.com, @oneoffemail.com, @yopmail.comNot sure what the best appro...

Discussions

2661 0 3

Lead Management
Re: Add Last SFDC Campaign to Alert Email

by Nina_Valtcheva5 04-29-2015

Yes, I am using Last Interesting Moment Desc currently, but it's not working exactly as I would like it to. For example, we have an interesting moment if someone visits multiple webpages in one day, so if they download a whitepaper (interesting moment #1 - this is what we want on the alert) and then...

Discussions

879 0 0
Add Last SFDC Campaign to Alert Email

by Nina_Valtcheva5 04-29-2015

I have set up an alert email to get sent to the lead owner whenever someone in a specified segment does a certain hand-raising activity (downloads whitepaper, attends event, etc.). In the alert email, I would like to include what was the last SFDC Campaign that the lead was added to that was tied to...

Discussions

901 0 2

Lead Management
Re: Targeting Email Domains

by Nina_Valtcheva5 04-23-2015

Thanks for the help!So actually we were just targeting domain.com but now added in the @ in front which should fix it.

Discussions

1748 0 0
Targeting Email Domains

by Nina_Valtcheva5 04-23-2015

I have a list of email domains that I need to target. I tried using the query "Email Address contains @xxxxxxx.com" but it looks like the "contains" constraint looks for strings and it will pick up any string even if it apart of a larger one. Is there a way to target the entire domain string?

Discussions

1769 0 4

Lead Management
Re: How to sync all Marketo leads to SFDC

by Nina_Valtcheva5 04-21-2015

Thanks Amanda! This is very helpful. I did what you suggested so now it looks like we have to fix our duplicates issue for this subset first.We will create a separate queue once we are ready to sync these over and label them as 'Suspect'.

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1608 0 0
Re: How to sync all Marketo leads to SFDC

by Nina_Valtcheva5 04-21-2015

Thanks for your help!I tried that query and just randomly checked some of the leads from the Smart List, and found that some did exist in Salesforce as Contacts (checked their email address).Is there some other filter I need to add?

Discussions

1608 0 0