Edward_Unthank_

Wrap them in empty div tags! When you're in the WYSIWYG, you can edit the HTML, and there when Marketo would normally throw in paragraph tags, you can instead wrap the content in

Hey Ben,1) UTM tracking is something you should do regardless of Marketo hidden fields or not. Every inbound link you put out as a marketing initiative should fit into your UTM framework. That's what's going to tell you what's performing well, even if you're not looking at it yet, you will be in the...

Thanks, Josh!Here's the link to our Guide to Marketo Lead Sourcing: Marketo Lead Source GuideI generally like to store UTM parameters within those hidden fields and then use the UTM parameters to calculate Lead Source fields. I've run into too many occurrences of "Lead Source" being forgotten and un...

Danielle, two things!Third Party SolutionAs for a third party solution to what you're trying to do, I've actually heard of a program that does exactly this—Full Circle CRM. We've talked about it at the #SeaMUG meetings a few times—the folks at Simply Measured use it (Nate Smitha​). It latches more i...

Hah! Good question.You could do something like this with an unreleased functionality called Munchtions. One might suggest that you can call up Marketo Support and get it enabled for your instance, but you didn't hear that from me!-----FORMATFormats a date/datetime value based on the format string. I...

Hey Raymond,You'll be able to do this with a Partition Sorting program, which runs through the logic and then through a flow step moves leads to different partitions.As part of your Lifecycle Processing program, which would sort people as they come into your system, you would create smart campaigns ...

I have a few opinions about this!Behavior Score. I think of this as a "likelihood to have a positive conversation with sales" measurement. The higher the score, the more likely a lead is to have a positive conversation with a salesperson. This only goes up, and has the normal behavior score treatmen...

A few ways you can do this.You can add a choice in the flow step, you have two choices: if score is greater than or equal to 0, change score, else do nothing.You can set a nightly or weekly scheduled batch campaign to run on people whose scores are below 0 and change those scores back to zero.You ca...

You have to be creative about how you use it.For automated emails, I usually chunk it down into a few pieces, and lead dynamism isn't included in the program token areas.Example:"Hi {{lead.First Name:default=there}}, {{my.Email - Body 1_Copy}}"If you have other lead tokens you need, then you have to...

Not yet! But there is a feature being worked on (with an unknown release date) nicknamed "Munchtions" which will do this kind of date math.That kind of thing (with a static expiration date not frequently updated) would be best covered with product integration writing dates to Marketo lead fields. So...