Robb_Barrett

Form ID in the form name rules. Makes it easy to find exactly which form you're looking for.

We just put together a dashboard showing Marketing Influenced and Marketing Sourced opportunities to show the value Marketing has on the overall funnel. Marketing Sourced = a lead generated by Marketing. Marketing Influenced means a lead generated by sales but touched by Marketing.

Remember that Marketo sees these as separate transactions.Let's say you have a SC with three triggers: Lead is Created, Fills Out Form, Data Value Changes. In actuality, this COULD trigger three times (if the DVC is in a flow step.) I like "Fills Out Form" because it gives the record a couple of s...

Marketo claims that a smart list will never send an email to the same address twice at the same batch unless you have custom dupe rules.

Two emails is the easiest, most secure way. If you want a script you're adding a token. Just make a clone of the email.As a Best Practice, if this is a truly email only campaign you're best off creating two different campaigns. I know that seems all sorts of complicated but you're sending a differe...

Diane Schmid wrote:However, when I run a smart list using the opened email filter, I get a lead count of 3,190. So is the 3,190 the unique opens where the 3,238 is the total opens? And if so, is there an easier way to arrive at the unique opens besides running a smart list? BTW, Opens is Total Opens...

Save all your forms in the Design StudioPut the form number in its name

My advice: create a smart list to identify the leads using company name and email domain. You will probably need to tweak the criteria a few times as you'll find companies that use multiple email domains and company names that are spelled differently. Export that list, make a copy of the file, then ...