Hi all,
I am looking for the best way to report on UTMs in marketo. We have utm fields created (utm_source, utm_medium, utm_campaign, etc.). Is there a best practice on reporting on UTMs in marketo that includes their associated program? Below, I have included a image of an old, exported report that reads the program, associated utm values, and their program status'. The person who created this left before I joined and unfortunately did not teach anyone how to do this. Does anyone have ideas on how to execute a similar report?
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