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Overview of the List Import Process There are 4 key steps when importing a list into Marketo Engage:Prep your list/scrub the data outside of Marketo Prep work within MarketoImport the list Validate and QA Step 1: Prep List & Scrub Data Move your data into an evergreen list import Excel template for...

In the world of marketing automation, data is everything. But not all data is created equal—especially when it comes to list imports in Marketo Engage. If you've ever wondered what the difference is between a trusted and untrusted list import, you're not alone. Understanding this distinction is k...

Note: This blog is intended for users inside Marketo that have permissions to access the Admin section of Marketo As an admin, one of the key aspects of getting your Marketo instance up and running is getting your landing page domain aliases (aka "CNAMEs") set up and generating an SSL certificate f...

One of the things that I find very helpful as a learner (and when I'm teaching others) is to make comparisons, or "translations" between new vs known products. In this case, I often try and use Marketo Engage as the anchor point. Adobe Journey Optimizer B2B Edition has a functionality to create buyi...

  For those of us in marketing operations who are wired to crave efficiency, governance and time-saving techniques, Marketo Engage tokens have always been a critical part of our process. Until recently, tokens could be created at a local (program) level or at the folder level within Marketing Activi...

A common question that we come across at Adobe Marketo Engage Professional Services Consulting are around the feasibility of using distribution lists for email sends. The use cases we often have seen are for companies that use Marketo for internal communications and want to use an email alias such a...

When using Adobe Marketo Engage, efficiency and accuracy is the name of the game, especially as your team scales with your business. As more marketing initiatives are being deployed, the number of programs you launch will grow. We recommend adding a unique code (otherwise known as the Program ID) i...