Brooke_Bartos1

We have been using dynamic content to personalize emails for some of our ABM programs. Within the program, we have used segmentations to dynamically modify body content based on company name and/or industry. We also leverage dynamic content for emails to send in either English or Spanish based on pr...

I don't think this is something that Marketo Support typically helps with. A few agencies I know of for template help:Grazitti Interactive (they built most of the older ones that were in templates.marketo.com)Email MonksHooshPerkutoThere are a couple of others on launchpoint.marketo.com, but these a...

Yes, you can. I like using Edit Availability as a "just in case I forget" as soon as I activate the content to begin with, then I don't have to go back and worry about what needs to be Deactivated and where, but it's completely personal preference and whatever works best for you and your team.

Within the Stream, click the gear to the right of the Asset you want to adjust, and Edit Availability. This enables you to make certain emails available for only a specific time frame, i.e. the month you want them sent during. After that time frame, they will be Deactivated but remain in the Stream ...

We use DemandBase. Their tool specifically allows us to target customers and potential customers based on Reverse IP lookup, and assign ads with the messaging that is specific to them. They also have elements of Real Time Personalization available as well, which you'll see when you visit their websi...

Do you have historic data to compare against, from the same email that did not have dynamic content? Otherwise, A/B testing for your emails, and for landing pages, depending on what it is you're trying to achieve with them, I would suggest either an A/B Test for Landing Pages, or assigning UTM param...

We have a third-party tool that we use for this, and we've structured it similar to an ABM strategy as we are B2B. Marketo's ABM tool did not have compatibility with the Google Display Network to do this for us. Not sure how well this would work for you in the B2C space though, since you'll have suc...

When you do direct people to your form to register, Dan's Smart Campaign to change program status to "Registered" is particularly important if you plan to use the Marketo app to manage your check-ins at the Road Show event. The Channel tag you use will need to have both Registered and Attended statu...

One other thing I've learned regarding the Preheader -- make sure you have something short and succinct for email providers where visual people will look to see what the email is about, but don't be afraid to go well beyond the character limit -- visually impaired individuals often rely on reader sy...

Congratulations Josh, what a great achievement! Your insights have definitely helped our team with Marketo, for which we hugely appreciate all the effort you've put into sharing your knowledge.