Rachel_Noble

No problem, hope this helps!

We use Knak too and love it! It's a great tool, especially for the price.

Can you create a smart list that has only one filter that says Active is empty?

Hey Rob,Are you trying to do this for all emails? If so, just set up something like this:Add a filter "Was Delivered Email...is any." Make sure to use ALL filters. Like Greg said, you can't trust this filter 100%, but it's about as accurate as you can get in any email client.If you're trying to use...

Yes definitely good to check on that. We do it two different ways depending on the situation and they both work. You can either clone the email and name them Email A/Email B, or something like that. That allows you to see how each compare not only to each other but also to all your other emails. It...

If you want to! We usually do one to end on M-F 9-5, since it's already been pretty well tested that emails landing during business hours perform better than those landing on evenings/weekends.

There's likely a simpler option than this, but we do this all the time with one campaign but it does require an additional smart list.Then in the smart list, just reference anyone who has received that email in the past 24 hours (or whatever your time period is).

Do you have any cost attribution set up? If so, it's very easy to compute in RCA, overall, by channel, etc. If you don't, you could plug in a few basic costs like Greg mentioned above and then do the calculation. If you happen to have easy access to these costs and some ongoing overarching programs ...