Rachel_Noble

It's possible that you're sending to a different email address that's forwarded to the deleted one (e.g. johndoe@acme.com is deleted, you email janesmith@acme.com who left the company, and Jane's email address is forwarded to John). This happens all the time and causes a bit of confusion. If you hav...

You probably have a filter called "Has [Name of your custom object]". If it's not available in the smart list of the smart campaign, you can put it in a standalone smart list and reference that smart list in the smart campaign (not ideal, but I'm fairly certain you won't need that workaround).Once y...

Alternate workaround, you could create smart campaigns in your Marketing Activities area with rules. Example: pretend your custom object is called Hotel Stay and you want to segment by whether they've stayed at hotels during the holiday season (assuming Stay Date Range is a field in the custom objec...

We don't have a checklist like this at the moment. When we first started having a review process, we used Trello cards with checklists for each, but now we just have a rule that any email must be approved by 2 other people before sending. If you're sent an email sample to review, you click every lin...

Typeform maybe? Or a Google sheets form? Asana?

Knak is great for building out landing page templates that are customizable in Marketo. Very reasonable pricing as well.

by emails, do you mean email addresses?

I think what Kristy and Bill are both noting is that Person Score is not automatically calculated by Marketo. Instead, you should adjust the person score accordingly every time you adjust either the demographic or behavioral scores.Alternatively, you can use a webhook to calculate the Person Score b...

You can just type in whatever you want, even if it's not in the pick list, and it will change the data value. Once that value is populated for at least one lead (i.e. after you type it in, run the campaign once and your new value will be available in the pick list)