Michael_Mason

Dammit! Can't I "Matrix-load" this into my head directly?! Guess I'll watch these on the way out to Summit!! THANK YOU!!!Matrix - I Know Kung Fu - YouTube

OMG, thank you! Checking my campaigns NOW!!!! LOL!!!

I am in charge of our company's middle of funnel, though I do occassionally work for top of funnel issues. This article is a great primer on how to build it. I'm happy to see aspects of our own funnel that were built with similar thinking. Where we have gaps, this helps give me ideas on the best way...

Having sales at the table when a universal sales lead definition is established to allow the sales team to be part of the process. It also keeps everyone engaged in a feedback loop that is absolutely necessary so that the sales lead definition can be refined as new data becomes available. The ongoin...

Thank you, Anna. I do notice a bit more strangeness. (I'm asking this of Marketo support, as well, but perhaps you've encountered similar?)If the lead comes in as new, it uses the default value, even if the person came in with a UTM parameter. Existing leads are tagged appropriately with the paramet...

You. Absolutely. ROCK!!Yes, we were going to set up URL parameter passing. I can at least try and remove the hidden field and see if it works without the hidden form field. Thank you, Thank you, THANK YOU!!

Agree with Kristen, Marketo doesn't know.Not sure if this is what you mean, but you want to specifically have someone receive in Stream A receive Email 1, but if they are also a member of Stream B, do not show them Email 1, Correct?If so, might have to set up a program that asks whether Prospect in ...