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Great point Helen. I get that feeling and start with: "What could be the worst thing that happens in this scenario?" and then making sure it doesn't actually happen. Along the way, I usually pick up on other minor issues.
I'm looking to see if anyone has used Marketo's Predictive Content. What are you overall opinion of the product? Is it useful? How did you set it up? Any specific problem areas?
Recently, we learned that there were leads not getting to our Sales Queues because we clone too many forms and certain conventions were not always followed. To combat this, I'm creating a single form that will be placed within our guided templates so we don't have to update 40 some-odd forms and pro...
Thanks Sanford. I always gratefully appreciate the speed and quality of your responses. (I cannot follow my own posts, much less new ones.) I think we were trying to do this with GCLID, but from others previous posts where you replied, it did not look like that was a reliable method to track back to...
I'm guessing it's flawed thinking on my part? My main point was I wanted to make sure that everything was done with Campaign A before Campaign B started because I'm not 100% confident that what I'm asking Marketo to do isn't going to result in messed up data. My use case was this: I had determined t...
Thanks Devraj, My concern with doing that was being unsure how the request campaign would fire in the Flow step. In theory, I was concerned that on a data change value in the Flow step, the Request Campaign would start before all the data change values are changed. If the first flow step has to fini...
My idea is for Marketo to have a specific trigger that waits for another program or campaign to finish before starting. I'm thinking this makes sense more for data manipulations.Case: I wanted to back out a smart campaign that was a bit overzealous and had marked people as email invalid. I had to un...
Congratulations on Level 10! I've learned a ton from you and the community and I try to help when the basic/intermediate issues arise that I feel I can answer adequately. I will commit (early resolution!) to being more active in the community and raise a few levels in 2018 so I can become a better ...
Nice to meet you Andy! Thanks for the personal insight.I'd be interested in hearing about that predictive lead scoring as well. Did you work with a vendor and leverage their service? Or did you go homegrown?On a separate note, I like what Marketo is doing with this "Meet the Champions" series!!