IanAtAdobe

As I have worked with clients a common sticking point is the term FT and LC. FT - First TouchLC - Lead Creation First Touch or FT is often easily understood as this is one of the reasons why a client would purchase the tool. To better understand what is influencing people to engage with their site ...

As a consultant for Marketo Measure I am often asked, “what are other reports that Marketo Measure users build?” And I then give the consulting answer, “It depends.” But I have been seeing more the idea of creating a marketing weighted custom model. the custom model will identify the value of those...

Recently I had a client who was using a tool to help manage cookies firing on their website. I foresee this becoming a more and more common scenario as we head into an era of privacy and security across all websites. I wanted to create this post in case anyone runs into this scenario. This blog wil...

*Prior to purchase of the Marketo Measure Data Warehouse the conversation about Snowflake access to the data should be discussed with Sales. Currently (as of April 2022), the only fully-supported access to Marketo Measure data-warehouse is through a Snowflake Reader-Account. This feature allows s...

Maybe you were just handed a Bizible instance, or you are just starting out and have connected your CRM, but you are looking for actionable reports. Having consulted and onboarded clients onto Bizible over the last several years I have found that there are three reports that are helpful when first ...