If you are planing to implement Channels in Marketo, the best approach would be to review which all type of campaign you would be running on Marketo: like - Webinar, In-person Events, Content Program, Linkedin paid ads, Facebook Social ads, webinars Forms, Blogs, Email, Direct Email, Nurture campaign, purchase list, Operational, scoring etc.
here are some example of channels:
Blog
Default
Member
10
Engaged
20
Success
30
Yes
Content
Default
Member
10
Engaged
20
Converted (Success)
30
Yes
Converted-High Value
30
Yes
Converted-Low Value
30
Yes
Direct Mail
Default
Member
10
Engaged
20
Success
30
Yes
I hope this helps:
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