Why do we need "Disable Open Tracking" in Email 2.0?

[Anand_Raj_S1]

Hello Team,

I would like to understand why/when do we need/use "Disable Open Tracking" option in Email 2.0?

Appreciate your help,

Anand

[Anonymous]

This box was checked by mistake on a recent email that was sent by my firm. I was wondering for some clarification on one point: if a user's mail client, for example Outlook, automatically downloads images but the user still opens the email, is their open not tracked because Outlook automatically downloaded the images first?

[SanfordWhiteman]

The open is tracked at the moment the image is downloaded. There is nothing that distinguishes an automated image download from a manually initiated download.

[Anonymous]

Right. My question is just trying to confirm that nothing after the automatic download matters. Essentially, if they mail client automatically downloads, no actions will be tracked after that, correct?

[SanfordWhiteman]

I don't know what you mean by "no actions" but no Open actions matter after that.

[SanfordWhiteman · Accepted solution]

Use it if

• the false negatives from people who don't have images enabled make Opened Email a less-than-useful metric (this will be more likely in B2B because of Outlook's default behavior)
• the false positives from mail scanners downloading the pixel similarly skew the metric
• you want to keep your email free of extra tracking info to have the widest deliverability