What happens when leads no longer sync from Salesforce

[efernandezapus]

Hi everyone,

In SF, we have rules that say Sync opps/contacts to Marketo that have an opportunity created in the last X days. Once the contact has synced, what happens when they reach x days +1? Does the Marketo record become an orphan? 

Scenario:

Person is created in SF with opportunity, meets criteria of created in last 60 days>syncs to Marketo. Opportunity becomes older than 61 days. Then what? Does Marketo still send updates to SF? Does the Marketo record become an orphan? Is there a sync failure? Do the records continue to sync because it was just looking at the opp date for creation? 

[SanfordWhiteman · Accepted solution]

This is a question of your SFDC setup more than Marketo. Are you revoking the API user 's permission to the SFDC Contact after a period of time? That's gonna cause big problems (sync errors, disconnected updates).

[Darshil_Shah1]

Agreed with Sandy! If you don't have a setup in SFDC that could disable the sync (e.g., Custom Sync rule, update the sync user’s permissions so it can’t see the record, etc.), then the sync shouldn't stop/pause for the synced records. Without any custom setup, the OOTB sync keeps the synced records in sync between both the platforms.