What action represents 'First Activity' and 'Last Activity' in Email performance report?

[Diana_Jakubaity]

Hey,

I run Email performance report and trying to understand what First and Last activity means. First activity is more obvious, where I cannot figure our what Last Activity represents, especially in Nurtures. Does it show emails last sent, engaged with or used in any other way date?

Many Thanks,

Diana

[Josh_Hill13 · Accepted solution]

It shows the first time someone had a Delivered, Click, Open, or Unsub; and The most recent time someone did one of those.

Rule of Thumb:

• 99% of activity over within 72 hours or less, usually 48.
• sometimes a person or bot will click an email 30 days later or more.
• Best to ignore Last Activity unless you are within 72 hours of the report. It's sort of meaningless.