Unsubscribe without filling an email address field

[Avi_Castro]

Hi

I'm trying to build an Unsubscribe LP for my organization and I want to have an option for the user to click on unsubscribe button without filling our an email address form

in other words I want the flow to be:

click on link to unsubscribe via email > get in the LP > click on unsubscribe button > get to a confirmation page

is that possible?

[Josh_Pickles]

Hi Avi,

You could have a single Smart Campaign with the "Clicks link in email" trigger looking for a specific unsubscribe link. Once clicked, it automatically unsubscribes a person within the flow - this cuts out a step entirely.

Clicks unsubscribe link in email > Visits unsubscribe confirmation page > Marketo unsubscribes lead

[SanfordWhiteman]

Oooh no, then mail scanners will unsubscribe all your leads.

[Josh_Pickles]

Good point - pre-coffee Josh isn't entirely onto it. 

I typically still use a Marketo Form with just Email address and a submit button, then, based off the LP the form is submitted on, rely on Smart Campaigns to determine what subscription setting to opt a lead out of.

[SanfordWhiteman]

You can create a form with no fields, only a button. As long as the person arrives from a tracked Marketo link, their Munchkin session will be associated (i.e. the form will be submitted in the context of their lead). It's more common to show the {{lead.Email Address}} token, though, so the person is given clarity about what's about to happen.

[Ellie_Lewis3]

Seconded, I've seen this used before and it worked well. I believe email address was passed in utm parameters though iirc. 

[SanfordWhiteman]

Don't need the email to be on the form, the automatically added mkt_tok query param takes care of it.

[Avi_Castro]

I didn't get it to be honest

can you lead me through the creation of this flow?

right now I have two fields and submit button

and I implement this form in my unsubscribe LP and make it to be default {{system.unsubscribeLink}} which appears in the footer of my email templates

[SanfordWhiteman]

There's no flow. Just remove the Email Address field if you want only the Submit button to show. The form will still submit in the context of the person who clicked the link.

[Avi_Castro]

I try just to enter the URL of the LP I created in the browser and clicked on the button and it worked but if I pass the URL to my colleagues for some it works and for other it doesnt 

how does it know who actually clicked on the button and go to unsubscribe him/her?