I'm trying to build an Unsubscribe LP for my organization and I want to have an option for the user to click on unsubscribe button without filling our an email address form
in other words I want the flow to be:
click on link to unsubscribe via email > get in the LP > click on unsubscribe button > get to a confirmation page
You could have a single Smart Campaign with the "Clicks link in email" trigger looking for a specific unsubscribe link. Once clicked, it automatically unsubscribes a person within the flow - this cuts out a step entirely.
Clicks unsubscribe link in email > Visits unsubscribe confirmation page > Marketo unsubscribes lead
Good point - pre-coffee Josh isn't entirely onto it.
I typically still use a Marketo Form with just Email address and a submit button, then, based off the LP the form is submitted on, rely on Smart Campaigns to determine what subscription setting to opt a lead out of.
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