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Testing a Long Drip Campaign?

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nhabischWings
Level 2

Testing a Long Drip Campaign?

Hello,

Wondering if anyone has any advice on how to test a longer-term drip campaign with criteria?

For example I have it setup like this:

1) Email 1

2) Email 2 - 14 days after + criteria based on email 1

3) Email 3 - 30 days after + criteria based on email 2

And so forth.

 

Is it best to remove the time delays and just test the criteria changes?

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Michael_Florin
Level 10

Re: Testing a Long Drip Campaign?

Wait Step + Criteria is certainly viable. Could look something like this:

Michael_Florin_0-1622129688009.png

 

That choice in Flow Step #3 could either be something simple you can do directly in that If-condition or through a Smart List which could hold complex conditions. I don't know what criteria you have in mind, but it's very likely that you can represent them in a Smart List.

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Michael_Florin
Level 10

Re: Testing a Long Drip Campaign?

Wait Step + Criteria is certainly viable. Could look something like this:

Michael_Florin_0-1622129688009.png

 

That choice in Flow Step #3 could either be something simple you can do directly in that If-condition or through a Smart List which could hold complex conditions. I don't know what criteria you have in mind, but it's very likely that you can represent them in a Smart List.

nhabischWings
Level 2

Re: Testing a Long Drip Campaign?

Hello,

Now I have myself second guessing testing and the Wait Step.

If doing something like this:

 

List:

Trigger = Email Delivered = Email A

Member of Program

 

Flow:

Wait 14 Days

Send Email = Email B

 

I'm assuming once Email A is delivered and if they are a member of the program, then the Wait step kicks in and the next email goes out after 14 days?

 

SanfordWhiteman
Level 10 - Community Moderator

Re: Testing a Long Drip Campaign?


I'm assuming once Email A is delivered and if they are a member of the program, then the Wait step kicks in and the next email goes out after 14 days?

Not exactly. They have to be a member of the program when the trigger fires. They don't actually have to be one 14 days later.

nhabischWings
Level 2

Re: Testing a Long Drip Campaign?

Ah that makes sense. I'll account for that.

This is for essentially a product journey - so if Person A opens Product A they get added to this product program and would not fall out of the program until they run through the journey or unsubscribe.

 

Thank you!