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Re: Sharp decline in clicks and opens after Feb 15 update?

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44MattWolf44
Level 3

Sharp decline in clicks and opens after Feb 15 update?

Hi all,

I've seen one post similar to this but wanted to hear from the community. We experienced a pretty sharp decline in clicks and opens after Marketo made a system-wide update on 2/15/23 in which they block IP addresses that belong to a company that provides an email security service that scans emails (their functionality leverages bots to click links in emails to scan for malicious content). 

Did anyone else go through this experience?

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Darshil_Shah1
Level 10 - Community Advisor

Re: Sharp decline in clicks and opens after Feb 15 update?

Yes! If you haven't already seen this, there was a similar thread posted a couple of weeks back-

Click Rate & Click to Open Rate decreased overnight in Mid-Feb

 

There was an update regarding this posted by the Marketo PM too-

Update to Filtering bot activity [Feb 2023]

 

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Darshil_Shah1
Level 10 - Community Advisor

Re: Sharp decline in clicks and opens after Feb 15 update?

Yes! If you haven't already seen this, there was a similar thread posted a couple of weeks back-

Click Rate & Click to Open Rate decreased overnight in Mid-Feb

 

There was an update regarding this posted by the Marketo PM too-

Update to Filtering bot activity [Feb 2023]

 

44MattWolf44
Level 3

Re: Sharp decline in clicks and opens after Feb 15 update?

These links are immensely helpful, thanks so much!