Sample Test Email Limitations / Testing CRM Sync w/ Marketo

[Tom_Kerlin2]

Hi all,

Would like to learn more about any shortcomings of sample test emails and how they might differ from emails that are "live" (aside from the obvious). 

Will a sample test email help when testing for proper CRM sync?  We tried using the {{lead.lead Owner}} tokens as well as the {{company.Account Owner}} tokens.  See screenshots below...

The tokens did not seem to populate the data from CRM and instead went to default value after we sent out the sample test email.  Not sure if we are going about this the right way.

I appreciate your help! 

Thanks, Tom

[Grégoire_Miche2 · Accepted solution]

Hi Tom,

If you want these tokens to populate, you will need to select a lead when sending the sample.

This can be done either from the email edit screen or from the Marketo main screen.

In the email preview screen, it works slightly differently : you have to select a test list for the tokens to get a value.

Clcik here :

select a list, and you will be done.

-Greg

[Tom_Kerlin2]

Thanks Greg,

I'm clicking through each lead in list I selected in preview section but the lead that is supposedly synced with our CRM looks the same.  The {{company.account owner}} tokens aren't populating.  I'll try using the {{lead.lead owner}} tokens.

[Alex_Stanton1]

Tom, go to the activity log of the record and see if the sync to SFDC occurred. That will happen automatically for records that synced from SFDC to Marketo (ie, records that were created in SFDC).  Remember that you need to have a separate campaign to push new records from Marketo to SFDC SFDC Sync: Lead Sync - Marketo Docs - Product Docs. ​If you do not tell Marketo specifically to sync new records to SFDC, they will only reside in Marketo.

[Tom_Kerlin2]

Thanks Alex,

Is this also the case when syncing other CRM tools like Microsoft Dynamics?

[Grégoire_Miche2]

Hi Tom,

Yes it is.

On SFDC, there are also implicit syncs if you add a lead to an SFDC campaign or if you add a lead to a Marketo program that is sync'ed with an SFDC campaign.

-Greg

[Josh_Hill13]

You should not use Sample Emails or live tests to decide if the sync is working.

You can do this by testing a lead record and syncing it manually or waiting 5 minutes to see what worked.

Otherwise, Greg has the right idea.