Haven't found an existing discussion about this so thought I'd ask. We send an email one day after someone creates an account on our academy site, encouraging them to start a course. If they haven't done so 3 days later, we would like to send a "follow up" email like a reply to the previous email reminding them to take that action. Instead of sending a brand new email, is there a way to make it seem like a reply to the thread of the already sent email from Day 1? These emails are all coming from the program manager so our thinking is that it will look a lot more personalized if it looks like it's a reply to the first email instead of a brand new email thread.
No, because you don't have access to the Message-ID of the outgoing email, which would be required for correct threading.
You could have a new email that has the Re: subject line and then format the email like a reply with lines or >>>
Personally, I think this is a terrible thing to do and few people are fooled.
Personally, I think this is a terrible thing to do and few people are fooled.
+1 I was just in a better mood before so I didn't mention it.
Sounds like the workarounds are a poor solution, but this should really be a feature. My sales team has had a much better success rate by replying to their own previous emails rather than sending new cold emails. I'm surprised Marketo doesn't have this capability.
going re: in the subject line, and copying content over from your first email to your second email is the automated version of what your Sales team does manually. It isn't really a work around.
Morally however, it is pretty despicable. When I see an organisation trying to pull the wool over my eyes by either doing this in the first email, or a 'faux follow-up' I disengage hardcore!
Cheers
Jo