Hey team,
I would like to know the reasons why Marketo docs suggest to use hard-coded solution to track traffic instead a tag manager system such as Google Tag Manager.
Since we have a large amount of forms we want to track and there are multiple Marketing teams, is difficult to kept control over each of them (and the future ones) and we though using GTM.
Is there any extra reason besides the data loss? Would you be able to suggest some resources to implement GTM?
Thanks.
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You don't need Munchkin JS for tracking form fills, it is used for tracking web activities (visits/clicks).
True of course, but to limit potential confusion: in order for Munchkin Visits Web Page and Munchkin Clicks Link on Web Page activities to be associated with known user, the person needs to either fill out a form or click a tracked link in an email.
So Filled Out Form is intimately linked to Munchkin. It doesnāt depend on Munchkin. More the other way around: Munchkin functionality depends on forms.
Iām assuming with tracking you meant Munchkin JS, but either way, loading a script via GTM (or any tag management platform) adds an overhead as the tracking script is loaded only after the GTM is done loading. In the case a visitor navigates away before the tracking script loads, there would be a potential data loss as the script would not be able to log a hit in the activity log. I believe thatās the primary reason for Marketo advising users to hard code tracking script instead of loading it via a tag management platform. Having said that, a lot of users do load it via tag management platform, and they donāt see any major issues with it, as in most cases the script loads before the visitor navigates away, and Marketo is able to log a hit for their web activity. Additionally, check out this developer documentation page that walks through adding Munchkin to GTM. Hope this is helpful. Let us know if you have questions.
Thank you @SanfordWhiteman for the response. Would you have some documentation for the reason you're referring to?
Also, for multiple Marketo LPs and Forms, would you suggest modifying them one by one or centralize it with GTM?
Also, for multiple Marketo LPs and Forms, would you suggest modifying them one by one or centralize it with GTM?
You don't need Munchkin JS for tracking form fills, it is used for tracking web activities (visits/clicks). Also, by default Marketo LPs have Munchkin JS included in them.
You don't need Munchkin JS for tracking form fills, it is used for tracking web activities (visits/clicks).
True of course, but to limit potential confusion: in order for Munchkin Visits Web Page and Munchkin Clicks Link on Web Page activities to be associated with known user, the person needs to either fill out a form or click a tracked link in an email.
So Filled Out Form is intimately linked to Munchkin. It doesnāt depend on Munchkin. More the other way around: Munchkin functionality depends on forms.
Yes, of course! Munchkin depends on form fills/clicks on tracked links in emails for associating anonymous activities to a known person record. Thank you, Sandy!
Thank you for the explanation and the documentation. It is really useful @Darshil_Shah1. I will review it and let you know any comments.