readytalk vs webex, etc.

[Anonymous]

Has anybody used readytalk and webex/gtw/other mkto-integrated webinar platforms?
We've not looked at readytalk, and are curious how it stands up to the others?

[Anonymous · Accepted solution]

Hi Craig,

Marketo has used all of the above and we have recently settled on using ReadyTalk.

Thanks,
Cheryl

[Josh_Hill13]

I'm still a fan of GTW. I avoid WebEx because of its outdated interface and bad video conversions.

[Anonymous]

Hi Craig,

— thought I'd throw my biased opinion in here. The BrightTALK webinar and video platform offers out-of-the box integration with Marketo and allows you to:

• Tap into a fresh source of marketing professionals by publishing your content into BrightTALK's various marketing communities (this will increase your registration numbers by up to 25%)
• Capture more leads by embedding the platform or its built-in widgets on your website
• Increase viewings by instantly publishing recorded versions of live webinars
• Eliminate registration forms for returning viewers
• Extend the engagement by attaching files and links to your webinars and videos
• Monitor performance of your content and promotional campaigns with real-time analytics

Additionally, now is a pretty cool time for BrightTALK customers, as we are about to release a major update to our player and site. Feel free to shoot me a LinkedIn message if the above capabilities sound interesting.


Cheers,
Dave

[Anonymous]

PS: Marketo owns a BrightTALK™ Channel and is also a repeat customer of BrightTALK's other core product, BrightTALK™ Summits.

[Anonymous]

Thanks all.  Cheryl gets best answer for staying on topic.
Josh, curious about what you don't like about webex video?  The trick is to stick with their arf format, i think it gives the best after-the-event viewing experience of them all, personally.