Question on the calcuation behind conversion ratio between lead stages

Leslie_Cutter · ‎06-05-2015

I am working on a new report in RCA using the Model Performance Analysis (Leads) area. I know that the conversion ratio is the ratio
@ which leads convert from one stage to another. However, I want to know the actual calculation behind this as it doesn't seem to add up and I need to be able to speak to it. With the University and Community documents having so many unavailable areas right now I am spending a lot of time searching with no results. Can anyone help? I am calculating with the flow of leads from one stage to another.

Thanks in advance to anyone who can help!

Josh_Hill13 · ‎06-05-2015

Well how are you calculating the ratio now?

The original doc is offline, although it wasn't really clear on the calculation. From what I have seen, it is:

(outflow) / (Beg. Balance + Inflow)

but it might be a little more complex because there is also a Conversion Ratio (All); Existing, and New. These calculate on different counts because Leads in this New Time Period that convert this same time period are moving faster and have a different calculation than Existing or All.

'Twould be nice if we had a definite formula on this.

Leslie_Cutter · ‎06-09-2015

Josh Hill

First, thank you for your response. Outside of Marketo, I would calculate the lead efficiency as SQL/MQL, or even SAL/MQL. Since we cannot do this simple calculation I have tried Beginning and Ending balance for each month (no data returned) and In and Outflow (no data returned).

I will give yours a try. I have in my report Conversion Ratio (All), but when I added in New and Existing - just to double check it - I found I am really only picking up new.

I agree completely - would love a definite and clearly defined formula!

Thanks for your suggestion, going to give it a go.